The week of Apple’s World Wide Developer Conference (WWDC), Apple announced that they have updated their RSS podcast spec to include additional tags for podcast publishers. These tags will provide support for additional functionality inside of their own “Apple Podcasts” app. The tags themselves add features that many podcasters have been looking for, such as the ability to specify an episode as trailer, bonus, or full episode.
New Podcast Tags
We have added support for the following podcast tags:
<itunes:episodeType>full</itunes:episodeType> <itunes:episodeType>trailer</itunes:episodeType> <itunes:episodeType>bonus</itunes:episodeType>
Customers who use FeedPress’ podcast publishing platform can use the “Episode Type” field to specify an episode as a trailer, bonus episode, or full episode, as illustrated below.
it should be noted that whilst the tags can be included now, we won’t see the changes reflected until Apple releases iOS 11 to the public, which won’t be until September and likely after the release of iPhone 8.
It’s really exciting to see Apple moving the needle on podcasts to improve both the listener’s and publisher’s experience. What do you think of the new podcast tags and the changes to Apple’s podcast app on iOS 11? Leave a comment below to chat with us.